Fresh and current content is a must for any successful website. Keeping your site up to date, however, can be costly. Consider a small business website that requires updating once every 3 months. Maybe there are some images to replace, some new specials to promote, or some other information on the site to update. It takes your developer a couple of hours to make the changes. After a year of updates you've paid for 8 hours of development time at the industry average of $85/ hour or thereabouts. The costs go way up if monthly, weekly or daily updates are necessary.