Fresh and current content is a must for any successful website. Keeping your site up to date, however, can be costly. Consider a small business website that requires updating once every 3 months. Maybe there are some images to replace, some new specials to promote, or some other information on the site to update. It takes your developer a couple of hours to make the changes. After a year of updates you've paid for 8 hours of development time at the industry average of $85/ hour or thereabouts. The costs go way up if monthly, weekly or daily updates are necessary.

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I was driving down the business loop a couple of months ago, and I noticed a great billboard. The design was simple: XYZ.com (in huge letters), a slick, short tag line and the company logo. Obviously, the purpose of the billboard was to direct me to their website to learn more. Well, it worked. I got to the office and brought up the website on my computer. Utter disappointment ensued as I attempted to navigate around the horribly designed and outdated website that this company had spent so much money to get me to.

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