Web designer or designer who makes web pages?
That is the question you should ask yourself before making an investment in the most powerful marketing medium since the television.
So which one are we? Oh, you know better than to ask that! What's the difference though? The difference is in how we approach building a web page. Since the inception of the Internet, folks have looked to graphic designers to build websites. This is problematic, though, as graphic designers have been kind of "thrown into the fire", so to speak. Most graphic designers took art classes in college. But colleges have not yet accepted "website design" as an "art" medium. Hence the learning curve.
There are many different ways to build web pages. Some are right. Some are wrong. The wrong way might work (or appear to work), but eventually problems occur as changes are needed or as technology advances. Graphic designers create images and put them in web pages. Web designers actually build a web page using images, but with a clear understanding of how a website works — from the inside out.
Our web designers understand the importance of a good website foundation. They also have a clear understanding of how important usability and functionality are.
Usability: ease of navigation and ease of locating pertinent information
Functionality: the different ways that we can share information over the Internet
So yeah, it's about the look but more importantly it needs to work! And work for you just like a sales person works.
Paragon is ready to build you a website that works! Give us a call. Make the Internet an important member of your sales team.